Nowadays having a website is very important, especially for small businesses looking to sell nationwide or even worldwide. Think of it as a digital storefront for your business, if it isn’t optimised for mobile devices or looks outdated, your potential customers will walk away.
Most business owners look to get the best possible deal and simply focus on price as opposed to overall look and feel of the website, not to mention the platform website is built on.
WordPress is one of the most popular platforms on the internet, it’s come a long a way over the years, initially launched as a blog platform, it’s quickly grown to be come a very popular content management system, too. Its scalability and built-in functions are the start, there’s plenty more! Here are 5 reasons why WordPress should be your number one choice:
1. Blog platform
It’s a well known fact that good quality content generation helps SEO. If you already post regular blogs but you use a separate website, you’re one step ahead but consider switching to WordPress which has this functionality built-in meaning you could refresh the content of your website regularly and therefore attract more visitors = potential customers!
2. WordPress updates and security
WordPress developers and plugin authors regularly release updates which increase the security of the platform and you can rest assured it won’t be a simple job for hackers to break into your website. Consider setting up automatic updates which would make your life even easier, however make sure you always run few checks on the website so that there are no errors due to poor coding or conflicts.
3. SEO
SEO, or Search Engine Optimisation refers to activities which make your website more attractive to your visitors and therefore Google will give it preference over other similar websites. WordPress offers a range of plugins, such as SEO Yoast which allows you to easily set meta information, shows you traffic light system content rating and a lot more!
4. Developers
I personally don’t know any developer who would find WordPress difficult to understand and develop websites in. Since this isn’t a niche market, you can easily find a web developer who can pick up the code and perform any changes you might need, whether it’s a simple plugin installation or anything more complex feel free to contact me and I’ll be happy to help.
5. History
WordPress is well established now and it’s no newbie, it’s been around for 10 years and thousands of hours have been put into it to develop one of the best platforms available these days.
Whether you’re a well established business or a start up, WordPress should be on your list. However, it isn’t always the best option, it all comes down to your requirements and future plans.